How To Build A Global Accounting Team
Technology is driving change and erasing geographic borders. It’s giving us the ability to work with our clients from anywhere in the world. It’s also giving people anywhere in the world the ability to work with our clients. This is something we leveraged when...
Simpler Sales Invoices with Xero Machine Learning
Xero have implemented machine learning in sales invoices as the first step to smarter, more intelligent accounting systems that help create a better user experience. We look at how it works, and what it means for the future of small business accounting.
The Cloud Promise, and the Marketing Gap that Creates Opportunities for Bookkeepers
You only need to watch TV or walk past a billboard, to see the battle for the hearts and minds of Australian business owners in the cloud accounting space.
Building Trust Through Google Reviews
In the digital age it’s important to establish trust. One quick way to achieve this is to ask your customers for reviews on facebook and google. We show you how to take the pain out of google reviews.
How to go from a Sole Trader to a Company in Xero
It’s a familiar story. You have a great idea, and decide to go into business. Starting out for the first time, and unsure how it will go, you set yourself up as a sole trader. A friend recommends that you jump on Xero as it’s easy to use – so you find a Xero expert...
Sales = Success?
Over the last 2 years I’ve spoken at events talking about how businesses need to move past the idea that sales and success are the same thing. That came home today after a phone call with a leading national publication. Digit was shortlisted for an article profiling...
Using Big Data To Build A Modern Bookkeeping Practice
Early in the year last year we built a CRM for Digit. Why you ask? That’s a great question. Although there are many great options around to track client information, there were particular relationships in our data that were valuable for us to understand, and no other...
5 Tips for Writing a Winning Business Awards Entry
On the eve of our first business awards night last year, I wrote an article on business awards and the benefits of going through the submission process – Business Awards Aren’t Just About Winning. 8 months later, having won 5 awards and as finalists in 12 (the...
What is a new customer worth to you?
Understanding how much it costs to gain a new customer is only relevant if you are also measuring the value of that customer to your business. It is the relationship between the two that gives you the context to decide whether the costs are justifiable or not.