by Andrew Erkins | Business & Bookkeeping, Opinions, Playbook, Small Business Guide
When did ‘tribe’ become the new marketing flashword? ‘to become an influencer you need to build your tribe’ ‘come join my tribe!’ ‘we are a tribe of like minded people’ I mean, I understand it. Tribe is a strong word. It’s emotive. Primal. Evokes the...
by Andrew Erkins | Business & Bookkeeping, Opinions, Small Business Guide, Xero
Learning Xero is a big shift from what you might be used to from older, more traditional accounting systems To really grasp Xero, the way in which you think about accounting workflows needs to change. Even if the underlying principles of accounting remain the same....
by Andrew Erkins | Business & Bookkeeping, Opinions, Playbook, Small Business Guide
Today we received a heap of calls from people querying an invoice we sent them. It wasn’t us. Some scammers in China had registered a domain through a registrar in France, and decided to get a little more clever. They took a copy of our homepage, and hosted it...
by Andrew Erkins | Business & Bookkeeping, Opinions
The backbone of our success at Digit is the global team we’ve built since starting our business. When we first designed our business model, we made a conscious decision to engage and build our team wi