Xero have implemented machine learning in sales invoices as the first step to smarter, more intelligent accounting systems that help create a better user experience. We look at how it works, and what it means for the future of small business accounting.
In the digital age it’s important to establish trust. One quick way to achieve this is to ask your customers for reviews on facebook and google. We show you how to take the pain out of google reviews.
Understanding how much it costs to gain a new customer is only relevant if you are also measuring the value of that customer to your business. It is the relationship between the two that gives you the context to decide whether the costs are justifiable or not.